A High Altitude Resort that is Attractive to Investors
Situated at an altitude of 1,860m on a south-facing plateau in the Grandes Rousses massif in the Isère region, Alpe d’Huez’s annual average of 300 days’ sunshine has earned it the nickname “the Island in the sun”. Several factors make this an attractive resort for a mountain real estate investment:
Snowsports and après-ski on a par with the best resorts in the Tarentaise, with a ski area that has 251 kilometres of pistes, a lively scene all winter on the Avenue des Jeux with Le Sporting, the ice rink, and of course the famous La Folie Douce accessible from the pistes
A well-preserved authenticity that lends charm to the resort’s chalets and apartments, most of which are located in small residences that respect traditional mountain architecture and make extensive use of wood and other high-quality materials
Proximity to the Grenoble basin, with its two airports, Grenoble-Isère and Versoud, just 60 kilometres away, and with good road access via the famous ascent to the resort with its 21 hairpins
A Modern Resort
Originally developed in the 1920s during the growth in popularity of winter sports, Alpe d’Huez has kept pace with the changing times and is today one of the top seven resorts in the French Alps. Since 2016, over €350m has been invested in three main areas:
Upgrading the lift system to increase uplift capacity and improve the skiing experience in the “Alpe d’Huez Grande Domaine Ski”
Moving the resort’s accommodation upmarket, with two new 5 star hotels and a number of luxurious new developments
A link with Les Deux Alpes, planned for 2025 would make it possible to link Oz/Vaujany to La Meije
The accommodation in the centre Alpe d’Huez is mainly apartments in shared residences, with a higher proportion of individual chalets nearer to the pistes. The urban development plan of 2010 gave the resort a less urban (in comparison with the architecture of the 1960s), more spacious and more attractive image. Whilst the original settlement of Huez, situated below the ski station, has retained the charm of a typical mountain village, with individual chalets constructed of stone and old wood, Alpe d’Huez itself has a more modern take on mountain architecture. The overriding trend is one of real estate stock that is moving progressively upmarket.
Property values are increasing in Alpe d’Huez, driven by demand from French and international buyers. The resort offers good investment opportunities in parallel with attractive loan interest rates and a favourable a tax regime for buyers. Apartments in residences in the centre of the resort are ideal for the rental market, whilst high-spec individual chalets at the foot of the slopes are favoured by buyers looking for a second home in the mountains. The diversity of properties on offer, catering to various investor profiles, acts as a stimulus to the market.
With occupancy rates of 80% during winter, Alpe d’Huez offers good opportunities for the generation of rental income to cover the financing and running costs of a property. Underpinned by the development of year-round tourism, especially in summer with with numerous outdoor activities for all the family including paragliding, hiking and mountain biking, this dynamism acts as a stimulus to investment and encourages potential buyers. With a family and international clientele attracted by the abundant sunshine and spectacular views of the mountains, this resort built on a human scale offers the ideal balance for a mountain real estate investment that is secure as well as pleasurable.
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