Beyond Brexit, what can we say about the motivations of British investors in the Alps?
It’s more about aspirational or lifestyle purchases than making a profit. Although most buyers rent out their properties, they do so to pay the charges and taxes, not to generate income. People come to the Alps to look for an unrivalled quality of life, for themselves and their family. That is why the number of purchases is rising independently of Brexit, because Brexit or no Brexit, these motivations remain the same. In addition, buyers are in the high-income categories, which gives them the means to invest where they want. And at the moment they want to invest in France rather than in Switzerland, for example, as they are aware of the investments made by the major French resorts such as Val d’Isere, Chamonix, Megeve and the resorts in the Three Valleys.
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