An increasingly strategic clientele

The resorts of Courchevel, Megève, Méribel, Saint- Martin-de-Belleville and Val d Isère derive their attrac- tiveness in part from their high symbolic capital, particularly with international and, increasingly, Asian clients. There is, however, less and less advantage to be had solely based on reputation.

In fact, the environment is becoming more competitive due to a clientele which is increasingly ready to consider a number of destinations. Clients are becoming more pragmatic, ascribing greater importance to the quality of accommodation (location, services, character) than to the reputation of any particular resort.

A resort's attributes such as its ski area, après-ski scene and atmosphere are, nonetheless, still impor- tant, but clients are often prepared to switch between two destinations of similar level based on the available rental opportunities.

A market which is now year-round

In larger resorts, the e-mountain bike has transformed the way in which the moun- tains can be enjoyed in the off season and in summer.

E-bikes are nowadays available to rent in every resort. Cimalpes even offers e-mountain bikes as an option with all its summer rentals. Resorts which were previously winter-only are now extending their opening over at least two season, or even four in the case of Megève.

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CHRISTMAS NEW YEAR EVE

FEBRUARY MARCH APRIL

COURCHEVEL Mid range apartment (3 bedrooms) 7,000 11,650 10,100 5,300 4,180

Luxury apartment (3 bedrooms) 9,000 12,200 11,100 7,100 6,000

Chalet with B&B (5/6 bedrooms) 45,900 87,900 69,400 40,900 19,900

LE PRAZ Mid range apartment (3 bedrooms) 3,000 4,800 4,000 2,700 2,300

Luxury apartment (3 bedrooms) 3,700 4,300 4,100 3,150 2,990

Chalet with B&B (5/6 bedrooms) 19,000 27,000 20,700 14,700 11,800

MORIOND / VILLAGE

Mid range apartment (3 bedrooms) 3,400 5,300 4,200 2,800 2,200

Luxury apartment (3 bedrooms) 3,500 5,500 4,400 3,000 2,400

Chalet with B&B (5/6 bedrooms) 24,000 41,000 26,500 19,500 16,500

VAL D'ISÈRE

Mid range apartment (3 bedrooms) 4,000 4,800 4,800 2,900 2,400

Luxury apartment (3 bedrooms) 9,300 11,900 9,300 7,100 4,450

Chalet with B&B (5/6 bedrooms) 18,500 41,000 26,000 26,000 22,000

Rental: price/week by resort and property type

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PANORAMA 2020-2021