Brexit: how will it play out?

Brexit has sounded the death knell for the British business model of guaranteed rent.

Chalets that had previously based their offer on all-inclusive services will now have to hire under French or EU contracts, which will impact their competitiveness.

British owners will have to choose between selling to free themselves from the constraints of ownership abroad or, more commonly, retaining a "piece of Europe" by keeping their property, thus securing their inheritance within the euro zone.

If necessary, rental management will be entrusted to French or EU operators.

3Digitalisation of the sector benefits the mountain real estate marketElectronic door locks, online inven-tories, etc. The health crisis is accel- erating the digitalisation of the real

estate industry, allowing players able to rapidly adopt new technological innovations to improve productivity and become more competitive.

In what has become a fundamental trend, digitalisation of agency businesses has revolutionised the vacation rental market over the last ten years. For a player such as Airbnb, which has become more than just a rental marketplace for private individuals, it is now possible to connect all or part of agencies' rental portfolios, instantly generating massive revenue flows.

The advent of "proptech" (a new term for a property technology sector composed of start-ups offering digital services aimed at players in the real estate market), will also allow the sector to become more competitive thanks to increasingly accurate market forecasting, as well as offering an enriched customer experience.

Ultimately, implementation of these new technolo- gies will make the mountain real estate market even more accessible to a clientele of investors and holi- daymakers who are often geographically remote from one another.

The health crisis is accelerating

the digitalisation of the real estate

industry

PANORAMA 2020-2021