Clientèle, choice criteria… is the market changing?
In terms of nationality, French, British, Belgians and Russians remain in the majority, although a greater diversity is being observed with the arrival of American, Ukrainian and Brazilian clients, as well as those from the Middle East. Another trend is the high expectations when it comes to services. Today, it is possible to rent an independent chalet or apartment, but also hotel services! The hotel trade is still a major factor in accommodation at our resorts. Even more so given the exceptional establishments at our sites, both in terms of their services and their infrastructure. Renting chalets or apartments is a complementary activity as it concerns a clientele looking to feel at home, able to sit down to a family meal or lounge around in the living room, or better yet enjoy the spa! And the cherry on top - privacy. Our clients are increasingly aware of the privacy afforded by the properties we promote: location, ambiance, distance from the village centre and the slopes, views, exposure, decoration, bed format, audio and TV equipment - these are all factors that a good Ski Chalet Advisor should be aware of when talking to holiday-goers. Then there is the ‘added soul’ that a property can offer and that needs to be brought into alignment with holiday plans. The market is moving towards greater requirements. Meeting search criteria is no longer sufficient. Nowadays it’s all about finding the inherent snags in a holiday plan. “I thought this chalet would be ideal for an annual get together for all the gang!” “or this apartment with its functional layout and proximity to the slopes, perfect for ski addicts!” “or this chalet in the centre for a family with grandparents who don't ski and prefer shopping”. This detective work is what makes our job so interesting!