Heatwave: The Reason for the Recovery?
Notwithstanding the many factors influencing tourists’ choice of holiday destination, visits to mountain regions appear to have been boosted by the early summer heatwave. According to Savoie Mont-Blanc Tourism, the shortfall in advance bookings for July, announced at the end of June, was quickly offset by last minute bookings due to the good weather. In Savoie, mountain professionals cited the good weather as the primary source of visitor satisfaction. All these factors point to the increasing popularity of the mountains as a summer destination, with traditional beach holidays on the decline.